Sr. Mgr Consumer Insights
Impact
As a Senior Manager, Consumer Insights located remotely you will be responsible for leading proprietary research, developing best in class consumer insights and fostering a consumer-centric, data-driven culture. As an exceptional communicator, you will build strong relationships with stakeholders across all levels of the organization and will play a vital role in creating consumer-centric offerings and experiences.
While no two days are the same, you will develop the appropriate learning plans to evaluate hypotheses that can assist in meeting business objectives and utilizing appropriate methodologies to develop and test hypotheses, draw relevant inferences, and create recommendations to define business opportunities. You will synthesize, interpret, and apply information/data to establish facts. Develop insights to provide new perspectives on the business, consumers, and future opportunities. Bring data and insights to life by building well-crafted, clear and compelling narratives. You will manage the engagement of marketing research and analytics projects. Lastly, you will demonstrating the curiosity to learn the business, the consumer, the market and apply strong understanding of current and emerging research methodologies to strengthen our consumer insights capability.
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What You’ll Need to Be Successful
- You have a Bachelor's degree.
- You have 7 years of experience in consumer insights.
- You have expertise in leading, designing, executing, and reporting primary market research.
- You have deep understanding of how to integrate consumer insights fundamentals including primary & secondary consumer research, syndicated research, positioning & communication development, and strategic business analysis to inform business and marketing strategies. This includes segmentation, need states, concept development/validation, test and learn approaches, brand health tracking, creative optimization, etc.
- You have exceptional track record of translating insights into strategic direction and priorities for the business / brand.
- You have the ability to work effectively with all levels of the business team and management.
- You have the ability to coach others and build organizational talent relative to consumer insights and driving consumer-centric decision making.
- You have proven ability to integrate data from a variety of sources to provide clarity and direction to cross-functional teams.
- You have strong influencing skills and ability to shape strategic direction, as well as excellent written and communication skills (e.g. visualization, storytelling, etc.).
Work Arrangement
Shipt considers candidates located near a Shipt office or workspace in Birmingham, San Francisco, or Minneapolis to be hybrid, which means that they have the flexibility to work from home (with leader approval) or at a Shipt office in order to facilitate the ability to innovate, collaborate, and spark team connections. In-office expectations will vary by role and leader. Certain roles may require in-office presence on a full-time basis. Please work with your recruiter to learn more about the classification of this role.
About Shipt
Shipt is a retail tech company that connects people to reliable, high-quality delivery with a personal touch. Shipt connects customers to the things they want from the stores they love, retail businesses to more satisfied customers, and workers to new earning opportunities.
At Shipt, we aim to put our team first to boost a sense of belonging, spark opportunities for growth, provide unique benefits and commit to giving back to our communities in ways that make life better, both personally and professionally. We understand that our service, our culture, and our connection to our communities are only made better by every single person who shows up to work here every day.
Shipt is an independently operated, wholly owned subsidiary of Target Corporation and available in more than 5,000 U.S. cities. Shipt was founded and is headquartered in Birmingham, Alabama. For more information, please visit Shipt’s company site at Shipt.com.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or any other characteristic protected by law.
