Specialist, Paid Social Media

Paid Social Media Specialist

At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

The Customer Acquisition team is tasked with driving new subscriber growth and retention. The team is responsible for the planning, execution and optimization of user acquisition, retention and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

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Responsibilities:

  • Assist in developing and implementing paid social strategies to drive subscriber acquisition, conversion & efficiency

  • Execute paid social strategy and make optimizations within social channels (i.e. Facebook, Instagram, TikTok, Snapchat, etc.)

  • Assist in strategy, campaign structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging)

  • Optimize budget across platforms and tactics to deliver positive return on marketing spend

  • Track, monitor, and optimize performance against key KPIs

  • Research, develop, and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)

  • Support ongoing creative and landing page experimentation and testing

  • Recommend new paid social and potential influencer strategies

  • Implement QA process

  • Refining strategic planning skills with the ability to identify, prioritize, and articulate high impact paid social campaigns and initiatives

  • Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property

Basic Qualifications:

  • At least 2 years of paid social advertising experience

  • Bachelor’s Degree or equivalent work experience

  • Knowledge of social platforms

  • Experience with 3rd party campaign management platforms (i.e. Smartly)

  • Must have experience with direct response campaigns

  • Ability to partner with analytics team to use real-time data, testing, and campaigns learnings to effectively optimize and manage campaigns

  • Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance

  • Flexibility & ability to work in a fast paced and dynamic environment

  • A strong communicator with a can-do, positive attitude and a strong desire to get things done

  • Global and international media planning/buying experience a plus

  • Sense of humor and desire to have fun!


The hiring range for this position in New York City, NY is $74,300 - $99,600 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Specialist, Paid Social Media

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