Freelance B2B Healthcare Content Marketing Writer - US Market Experience Required id-13617

OpusVi: Great Solutions, Great Healthcare

At OpusVi (Latin for Workforce), we partner with healthcare organizations to build transformative workforce solutions. We have developed a workforce development platform that enables healthcare systems and organizations to upskill and retain top talents.

Dedicated to providing the best client experience, we have designed custom online and hybrid programs and workforce development solutions that improve and positively impact talent retention as much as patient health and quality of care.

We remain leaders in the healthcare education space by creating scalable, cutting-edge solutions through innovative technologies, clinical expertise, and evidence-based training alongside the industry’s top subject matter experts and academic institutions.

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Job Description:
OpusVi is a leader in innovative workforce development strategies for healthcare organizations. We’re looking for a talented freelance B2B healthcare content marketing writer who has experience in the US healthcare market (nursing, senior living, healthcare focuses) to join our team and support our mission to empower hospitals, health organizations and care providers with timely, data-driven, and engaging content pieces targeting B2B decision makers in both acute and non-acute settings. An ongoing monthly calendar of impactful, top-quality content marketing pieces will need to be produced.

If you have a knack for translating complex healthcare topics into compelling content that is used to drive engagement and support B2B lead funnels driving SQL’s, this role is for you.

Responsibilities:
- Original Email Marketing Content Drafting: Craft persuasive, on-brand, data-driven email copy that drives engagement and nurtures relationships with healthcare professionals and decision-makers, enticing them to respond back and book meetings with our enterprise team
- Original Blog Writing: Create engaging, SEO-optimized blog posts that establish trust and credibility for OpusVi and position us as a thought leader in healthcare workforce development strategies.
- Original Whitepapers: Develop in-depth, research-backed whitepapers that highlight our expertise in transition-to-practice programs, workforce retention, and competency-tracking tools, while researching which Subject Matter Experts (SME’s) should be highlighted within each paper to drive further B2B lead funnel opportunities (Min 4 SME’s per paper).
- SEO Optimization: Work with the OV team to implement SEO best practices across all content to ensure visibility and impact.
- Brand Alignment: Ensure all content aligns with OpusVi’s tone, voice, and mission to create environments where healthcare talent thrives while speaking to the B2B decision-maker across nursing, senior living and healthcare categories.

Please note: All content is required to have limited use of AI assistance for content generation. All assets developed can use it as an assist, but must overall be original in nature. If any marketing content piece is flagged for over AI use, it will be rejected and contract will be terminated.  

Qualifications:
- Proven experience writing for B2B healthcare audiences in the US market (preferably workforce, healthcare technology, or related fields).
- Knowledge of key audiences included nursing, senior living and healthcare B2B decision markers needs, pain points and tone of voice.
- Strong understanding of healthcare topics, timely trends and terminology.
- Expertise in creating SEO-optimized content that ranks and converts.
- Experience with email marketing copy and understanding of best practices for driving engagement and conversion.
- Ability to work within an EST time zone, independently, meet deadlines and adapt to rounds of feedback.
- Familiarity with tools like Google docs, Google Analytics, SEO tools, Zoom workplace and Hubspot marketing hub.

What We’re Looking For:
- A storyteller who can distill complex healthcare concepts into clear, impactful messaging that drives B2B engagement.
- A creative thinker with a strategic mindset, always keeping the audience and goals in focus and keeping on top of industry shifts and trends to react in-time.
- A collaborative freelancer who thrives on partnership and delivering measurable results that drive conversion for the organization.

How to Apply:
Please submit your proposal on Upwork, including:
- A brief introduction and why you’re the right fit for OpusVi.
- Samples of your B2B healthcare writing (blogs, whitepapers, email copy, etc.). (Any AI use will be flagged)
- Your hourly or per-project rate.
- Confirmation of working hours and time zone

Please note: All content is required to have limited use of AI assistance for content generation. All assets developed can use it as an assist, but must overall be original in nature. If any marketing content piece is flagged for over AI use, it will be rejected and contract will be terminated.

Freelance B2B Healthcare Content Marketing Writer - US Market Experience Required id-13617

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